EST. 2001

2001 - 2021
CELEBRATING 20 YEARS OF SERVICE TO METRO DETROIT

Education

welcome to fleur university

®

for florists,  planners & designers!

My passion for coaching and teaching the tools, techniques and strategies of floral and event design stem from my desire to spread the knowledge and power of the art of floristry.  Over the years, through successes and failures, I have learned how to build a successful floral and event design business.  It is my goal to help you learn and grow so you too can enjoy a fulfilling career and experience the beauty of this amazing floral journey through serving others.  

Whether you are just getting started or you are years into your floral journey, we are here to help you learn the tools and techniques to propel your business to the next level! 

This is where you will find FREE resources, links to our signature online courses (COMING SOON), our best-selling eBooks on floral design and pricing for profit, downloadable digital resources, links to purchase Fleur U gear, and my favorite business tools! This has all been developed to sharpen your skills, kick off your floral career and boost your business’s continued growth!

The Fleur Coach

learn the rules like a pro, so you can break them like an artist.
~ pablo picasso

Meet amber

what you'll learn

download now

7 Steps to Beautiful Floral Arrangements

free guide

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Floral & Event Design Resource List

free resource list

download now

Ordering Wholesale

FREE GUIDE

download now

National Wholesale Florist Guide

free guide

freebies

the freebies

for florists, planners & event designers

start your free trial!

20% OFF Details Flowers!  We use Details to create absolutely beautiful proposals, send contracts and invoices, manage clients, accept payments, manage bookings, calculate recipes, order wholesale and much more! 

details
flowers

close more clients with

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Florist
Gear

gear

download now

Recipe
Calculator

digital download

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25 Real Wedding Recipes

digital download

resources

RESOURCE room

for florists, planners & event designers

The mission of Fleur University is to provide affordable floral and event design courses, resources and educational materials to planners, florists and event designers through effective coaching strategies, an approachable spirit and a sincere desire to develop contributing members of the floral and event design industry.  

i'd love coaching!

Is a larger class a bit much for you?  Would you like a bit more of a personal touch, where you can ask all the questions your heart desires?  Well our personal 1:1 class is just for you!  Follow the link below to get started.

personal
coaching

how about a little

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Personal
Coaching

one on one 3 DAY course

COMING SOON

Hanging Installations

VIRTUAL COURSE

COMING SOON

Mechanics:  Foundation is Key

VIRTUAL COURSE

COMING SOON

3D Event Design Course

VIRTUAL COURSE

course catalog

for florists, planners & event designers

courses

yessss!

New Gear is HERE!

TAKE A LOOK

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Floral
Identification

digital download

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Color Theory & The Golden Ratio

digital download

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Principles & Elements of Floral Design

digital download

download now

Floral Care & Handling

digital download

ebook library

for florists, planners & event designers

ebooks

download now

Digital Download Bundle Deal!

digital download

download now

Pricing & Profit Margin

digital download

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Floral Design Basics & Build Process

digital download

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Floral Glossary & Seasonal Guide

digital download

from vessel to bloom, your floral piece should always give the viewers eye
a little something to dance to
~ the fleur coach

01

01.

renee Reid-Marsh

They are packed with vital information that can be used whether you are a newbie or a pro.  These books were very well planned and executed.  If you don't believe me, take a peek.  I promise you will not be disappointed!

The eBooks are an awesome resource to have at your fingertips or in your arsenal of references.  

Reflexions By Reneé Events & Floral Design,
palmer, ma 

02

02.

brenda P-Duhart

The designs were amazing and made the room come alive with class, elegance and beauty!  I loved the attention to detail and laid back personality.  Amber was professional from the very beginning until the end and everything was delivered on time.  The Fleur Coach is at the top of her class!  Thank you!

The fresh floral arrangements and centerpieces that The Fleur Coach designed and created for the PPE conference were beautiful!

Par excel event planning & decor, toledo, OH

03

03.

my girly party
farmington hills, mi

tonya Patton 

Amber’s floral knowledge and design skills are amazing. Her workshop was thorough, engaging and Fun! It was also tailored to my business brand/goals which is invaluable. Thank you Amber for a wonderful learning experience!

I recently completed VTE's 3 Day Beginner's Floral Workshop and it far exceeded my expectations. 

WHAT our amazing students ARE SAYING

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Fleur U
Faves

product

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3D Event Design Software

software

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17Hats

software

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Details Flowers Software

software

our favorite tools

for florists, planners & event designers

faves